What must a salesperson not do concerning the financial profitability of reselling property?

A salesperson must not guarantee or represent financial profit when reselling property because doing so can be misleading and can create legal and ethical issues. The real estate market, including cemetery property, can be unpredictable and influenced by various factors such as location, demand, and market conditions. By guaranteeing profit, a salesperson could be seen as providing false assurance to potential buyers, leading to unrealistic expectations and potential disputes.

This regulation protects consumers by ensuring that sales personnel remain transparent about the risks associated with property investments. Selling based on guarantees of financial returns could lead to liability issues for the salesperson or the managing entity, as market fluctuations can result in scenarios where actual outcomes significantly differ from what was promised.

In contrast, providing potential cost estimates, assessing property values, or offering discounts on future sales are activities that can be conducted responsibly and ethically, as long as they are based on sound judgment and do not mislead consumers. These actions help inform clients, providing them with valuable insights for making investment decisions without guaranteeing specific outcomes.